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Beyond Functional Requirements: The Human Side of Business Analysis As business analysts, we are focused on understanding the business problem, eliciting and defining requirements, and delivering solutions that meet the organization’s needs. But what happens when the people who must adopt the solution are not ready—or willing—to change? This presentation explores the often-overlooked human element of business analysis: organizational change and resistance to change. Resistance can do more than create challenges during implementation; it can begin much earlier by influencing what stakeholders are willing to share, how they describe their needs, and whether they are open to exploring new ways of working. We will examine how a business analyst can recognize and address resistance during requirements elicitation, distinguish between legitimate concerns and resistance to change, and create an environment where stakeholders feel safe to challenge assumptions and identify what they really need. The presentation will provide practical techniques that business analysts can use to incorporate the human side of change into their work—from stakeholder engagement and facilitation through requirements discovery, solution implementation, and adoption.
Join us for a practical and engaging session 
 
 
 

Maureen McVey
Senior Business Analyst

Maureen McVey is a Senior Business Analyst with 30 years of experience, including extensive experience managing organizational change associated with large-scale system implementations. She is a founding member of the International Institute of Business Analysis (IIBA) and a former Head of Learning and Development for the IIBA.

Maureen’s recent business analysis projects include studying requirements to improve efficiencies for scientists, defining requirements for a police case management system, and defining requirements for prison management software. Her experience spans business analysis, requirements management, organizational change, and the successful adoption of new systems and processes

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🕢 Time: Networking begins at 6:30 PM | Session starts at 7:00 PM ET

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IIBA Philadelphia Programs
programs@philadelphia.iiba.org